Formative Assesment

Today we had received our formative grade back from our dissertation tutor. To be honest i really was not expecting to be graded so low for chapter 2 which I had handed in. When reading the comments that Ian Bromley had written on my feedback I started to realise why I had received such little mark. The first thing which was noticed was that my lead question was too broad and needed to be more concise. Through my second chapter I kept on switching between subjects, for example I would talk about subliminal messaging used in advertisements, then going to how they were used in Disney films and then talking about the words Muslim being used in the tabloid. I have to agree there was a bit too much jumping around going on and I really needed to concentrate on one subject. The last comment that Ian Bromley had given me was

"You need to define what it is you are researching and questioning. I would suggest you keep it simple and in doing so allow yourself to answer the question in depth. The question at the present is still to vague and this is where the problem is, it is too big and lacks direction"

This i did agree on, now I have learnt from the mistakes and now I have appended some segments in chapter two. I was trying to fit allot of topics into my dissertation, Ian decided it would be best just to concentrate on Advertising, and this is what I have chosen to do